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1-5 of 5
Keywords: Behavioural intentions
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2024) 25 (1): 18–41.
Published: 21 April 2023
...Marisa Sousa; Celina Gonçalves; Rui Biscaia; Maria José Carvalho Purpose This study aims to assess service quality in sport child camps among both participants and parents and its effects on satisfaction and behavioural intentions. Design/methodology/approach Data were collected from...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (4): 638–660.
Published: 17 February 2023
...Vera Pedragosa; Rui Biscaia; Michael E. Naylor; David P. Hedlund; Geoff Dickson Purpose The purpose of this study was to examine the effect of member identity and its dimensions of power, urgency, external legitimacy, internal legitimacy and interest, on satisfaction and behavioural intentions...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (5): 966–985.
Published: 20 May 2021
... consumers from Portugal. Findings The results support the ability of UTAUT2 in predicting the customer´s intention to use the fitness app. Performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation and habit have a positive impact on behavioural intentions...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2019) 20 (3): 495–515.
Published: 04 June 2019
...Behzad Foroughi; Khairul Anuar Mohammad Shah; Thurasamy Ramayah; Mohammad Iranmanesh Purpose The purpose of this paper is to investigate the impacts of peripheral service quality on football match spectators’ emotions and behavioural intention. Design/methodology/approach Data were obtained...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2019) 20 (1): 163–183.
Published: 02 October 2018
... reliability and construct validity was completed using confirmatory factor analysis (CFA). Finally, CFA and subsequent structural equation model were conducted to review the psychometric properties and to test the relationships between the proposed construct with online and offline behavioural intentions...
