...Fong-Jia Wang; Weisheng Chiu; Heetae Cho Purpose This study explores how corporate social responsibility (CSR) interactivity on social media affects value co-creation among sports fans and enhances the sustainable management of professional sports organizations. Design/methodology/approach...

... their corporate social responsibility (CSR) initiatives related to sport. Furthermore, it compares these findings to mainstream CSR outcomes within the sport management literature, offering a nuanced perspective by leveraging a longitudinal dataset and focusing on industries operating in the Middle East...

... leads consumers to perceive a sponsoring brand as socially responsible, and what factors may produce CSR perceptions and subsequent consumer response. Design/methodology/approach An experimental study was conducted to examine the impact of sponsorship of professional sport teams on consumers' CSR...

...Daehwan Kim; Yongjae Ko; J. Lucy Lee; Yong Cheol Kim Purpose Drawing on the corporate association framework and attribution theory, the purpose of this paper is twofold: first, to examine the shield effects of CSR-linked sport sponsorship on consumer attitudes toward a sponsor, attribution...

...Daniel Rayne; Heath McDonald; Civilai Leckie Purpose The purpose of this paper is to assess corporate social responsibility (CSR) implemented via social partnerships between professional sports teams and not-for-profit organizations according to current theoretical perspectives. Limited resources...

...Dongfeng Liu; Rob Wilson; Daniel Plumley; Xiaofeng Chen Purpose The purpose of this paper is to analyze fans’ perceptions of the corporate social responsibility (CSR) activities of a professional football club, specifically whether or not perceived CSR performances are then likely to influence...