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Keywords: Demographics
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2008) 9 (3): 11–21.
Published: 01 April 2008
...Lance Kinney; Stephen R McDaniel; Larry DeGaris Four demographic variables (education, age, gender and internet use) and two psychographic variables (attitude towards NASCAR sponsors and NASCAR involvement) were investigated for impact on NASCAR fan ability to recall sponsor brands. Regression...
Journal Articles
International Journal of Sports Marketing and Sponsorship (1999) 1 (2): 15–35.
Published: 01 June 1999
...Stephen R. McDaniel; Lance Kinney Event Sponsorship Involvement Demographics Values and Interests Audience Characteristics and Sponsorship Respon Keywords: Event Sponsorship, Involvement, Demographics, Values and Interests Audience Characteristics and Event Sponsorship Response...
