... research by integrating stance detection with multi-emotion classification and by linking these measures to mode-specific engagement outcomes. This approach demonstrates that binary measures and stance-blind analyses can mask meaningful complexity in fan behavior, while offering clearer guidance for sport...

... viewership and consumption behavior. Brendan Dwyer can be contacted at: bdwyer@vcu.edu 11 07 2023 17 11 2023 04 12 2023 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Sports marketing Fan behavior Team loyalty Sports betting...

... (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Sport team identification Fan behavior Distant fans Satellite fans Brand...

...’ stressful responses to the sport lockdown by the outbreak of COVID-19. Dae Hee Kwak can be contacted at: kwakd@umich.edu 26 02 2021 07 05 2021 25 05 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Fan behavior...

... fan behavior studies. This section provides an overview of these rivalry fan behaviors and explores how each relates to sport fans' behaviors following game outcomes. Jennifer L. Harker can be contacted at: jennifer.harker@mail.wvu.edu 19 12 2019 28 01 2020 30 01 2020 ©...

...Daniel F. Mahony, Ph.D.; Robert Madrigal, Ph.D. Self-Monitoring on Loyalty Keywords: Team Loyalty, Self-monitoring, Fan Behavior, Professional Football The Effect of Individual Levels of Self-Monitoring on Loyalty to Professional Football Teams Received: May 1999 Daniel F. Mahony, Ph.D...