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1-6 of 6
Keywords: Fan behavior
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Journal Articles
Discrete emotion dynamics and social media engagement: integrating stance detection and multi-emotion classification
Available to Purchase
International Journal of Sports Marketing and Sponsorship 1–19.
Published: 07 May 2026
... research by integrating stance detection with multi-emotion classification and by linking these measures to mode-specific engagement outcomes. This approach demonstrates that binary measures and stance-blind analyses can mask meaningful complexity in fan behavior, while offering clearer guidance for sport...
Journal Articles
Fan conflict or complement? Exploring the intersection of sports betting and team loyalty
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2024) 25 (3): 483–498.
Published: 13 February 2024
... previously as researchers sought to explore the symbiosis or substitution of attendance, mediated consumption, and fantasy sports participation. Sports marketing Fan behavior Team loyalty Sports betting Sports gambling Wagering Loyal fans are the gold standard for sport marketers...
Journal Articles
Sport team identification: a social identity perspective comparing local and distant fans
Open Access
International Journal of Sports Marketing and Sponsorship (2024) 25 (1): 1–17.
Published: 07 March 2023
... (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Sport team identification Fan behavior Distant fans Satellite fans Brand...
Journal Articles
No games to watch: empirical analysis of sport fans’ stress and coping strategies during COVID-19 lockdown
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2022) 23 (1): 190–208.
Published: 29 June 2021
... in the future again. Dae Hee Kwak can be contacted at: kwakd@umich.edu 26 02 2021 07 05 2021 25 05 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Fan behavior Consumer psychology Sport lockdown Stress coping...
Journal Articles
Adding insult to rivalry: Exploring the discord communicated between rivals
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2020) 21 (4): 633–649.
Published: 30 April 2020
... 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Rivalry Fan behavior Team identification GORFing Schadenfreude Blasting Researchers have long studied the dramatization of sport fans. From painted, unclothed bodies in subzero...
Journal Articles
The Effect of Individual Levels of Self-Monitoring on Loyalty to Professional Football Teams
Available to Purchase
International Journal of Sports Marketing and Sponsorship (1999) 1 (2): 36–57.
Published: 01 June 1999
...Daniel F. Mahony, Ph.D.; Robert Madrigal, Ph.D. Team Loyalty Self-monitoring Fan Behavior Professional Football 01 05 1999 © 1999 by Winthrop Publications Limited 1999 licensed reuse rights only Self-Monitoring on Loyalty Keywords: Team Loyalty, Self-monitoring, Fan...
