...Shiyi Luo; Lazaro Mediavilla Saldaña; Kostas Alexandris; Evelia Franco Purpose The winter sport market is one of the fastest-growing sectors in the tourism industry; however, winter sport participation has declined in recent years, making the retention of tourist loyalty a critical challenge...

..., but more importantly, how it impacts legitimation strategies and the fans' loyalty attitudes towards the club. Design/methodology/approach Using the underlying concepts of legitimacy and loyalty, this conceptual model paper proposes two frameworks for social responsibility in professional football...

... be contacted at: noreilly@uoguelph.ca 24 08 2020 21 12 2020 04 01 2021 04 01 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Loyalty Advocacy Relationship marketing Fandom Professional sport Ticket sales...

... that the consequences of brand love for football teams are loyalty, willingness to invest and word-of-mouth communication. Research limitations/implications Managers of large football clubs must emphasize achieving an emotional connection with their fans and develop their marketing strategies on building long-term...

... be contacted at: sshyun@hanyang.ac.kr 01 08 2018 14 01 2019 17 01 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Positive emotions Loyalty Cumulative experiences Fitness centre Participant sport services The fitness...

...Heetae Cho; Hyun-Woo Lee; Do Young Pyun Purpose The purpose of this paper is to examine the impact of perceived environmental quality of the stadium on fans’ future intentions to attend a game by highlighting the moderating effect of team loyalty. Design/methodology/approach Using latent...

...Shawn Stevens; Philip J. Rosenberger Sport has evolved into one of the largest industries in Australia and there is a corresponding increased interest in the factors influencing fan loyalty. This paper presents a theoretically developed conceptual model which empirically tests the relationships...

... in predicting levels of loyalty, while five factors - Vicarious Achievement, Player Interest, Entertainment Value, Drama and Socialisation - predicted game-day attendance. This study illustrates the applicability of the Sport Interest Inventory developed in North America to understand motivational factors...