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Keywords: Promotion
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2022) 23 (2): 346–368.
Published: 13 December 2021
.... The current study examined the relationship between sport museum image, motivation, constraints, monetary and non-monetary promotions (as a mediator), and visit intention among those who have attended or never attended. Design/methodology/approach Data was collected from the residents in the Northeast...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2015) 16 (4): 10–21.
Published: 01 July 2015
...T. Christopher Greenwell; Dustin Thorn; Jason Simmons This study examines how Mixed Martial Arts (MMA) events are marketed in order to understand the role of violence in promoting events. Researchers examined 134 pieces of promotional artwork and 57 promotional news releases by MMA organisations...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2000) 2 (2): 39–55.
Published: 01 June 2000
... the negative impact of advertising and sponsorship clutter on individuals' recall and recognition of sponsors. 03 05 2000 © 2000 by Winthrop Publications Limited 2000 licensed reuse rights only Sports Promotion Advertising communications Sponsorship-linked marketing T. Bettina...
