...Naoki Toyota; Hirotaka Matsuoka; Taeahn Kang Purpose This study examines the role of relationship bonding tactics (RBT) as an antecedent of relationship quality (RQ) in the sport business context and its effect on consumption behavior intentions via RQ. Design/methodology/approach A mixed...

...Kenneth Shiu Pong Ng; Yan Feng; Ivan Ka Wai Lai; Lois Zi-Yu Yang Purpose This study aims to develop a conceptual model to understand how customer knowledge management (CKM) affects fitness club membership renewal through the mediation of relationship quality. Design/methodology/approach Data...

... until now, no multidimensional scale existed in sport which measures the perceived fan orientation of a sport organization. Sport organization orientation Sport fans Relationship quality Relationship marketing Service quality H2a. Positive and significant increases in fans...

...Yu Kyoum Kim; Galen T Trail; Boyun Woo; James Zhang The purpose of this research was to develop the Sports Consumer-Team Relationship Quality Scale (SCTRQS). In Study I, content validity was established through a comprehensive review of literature and tests of content validity, including expert...