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Keywords: Residents
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2025) 26 (1): 37–55.
Published: 06 September 2024
...Torill Olsen; Yosuke Tsuji; Shintaro Sato Purpose This study examines the relationships among residents' event impact perceptions, attitude towards events, attitude towards sponsors and sponsor-related behavioural intentions (i.e. purchase intention and word-of-mouth). Design/methodology...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2020) 21 (3): 487–511.
Published: 16 April 2020
..., satisfaction and behavioral intentions of host city residents before and after a major sporting event. Design/methodology/approach We used panel data to estimate how resident responses change over time. The data were collected three months before (N before = 266) and three months after (N...
