Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Sport team identification
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
From love to betrayal? When your team’s sponsor decides to also sponsor your rival
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2024) 25 (4): 757–776.
Published: 06 May 2024
... Limited Licensed re-use rights only Sport sponsorship Sport fans Sport team identification Fit Rivalry Betrayal Rejection of joint sponsorship Interest Favorability Use The strong passion that fans feature toward their favorite sport teams has made sport sponsorship an attractive...
Journal Articles
Effectiveness of sponsorship type, sport team identification, team support and congruence
Available to Purchase
International Journal of Sports Marketing and Sponsorship (2024) 25 (1): 188–209.
Published: 19 December 2023
.... Based on the theoretical arguments and the literature presented, the third hypothesis is formulated as follows: © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Sports sponsorship Sport team identification Congruence Sponsorship type Home team...
