...Katho Jacobs; Steffi De Jans; Tom Evens; Bram Constandt Purpose This systematic literature review examines the domain of sports sponsorship involving controversial industries. We delve into the shared patterns, differences and overarching themes prevalent across various dark consumption industries...

...Andrzej Szymkowiak; Urszula Garczarek-Bąk; Agnieszka Frątczak; Adam Metelski Purpose This study aims to investigate the complex dynamics of sports sponsorship within the context of mixed martial arts (MMA). Specifically, it explores how audience attitudes toward MMA influence their perceptions...

...Sardar Mohammadi; Mojtaba Ghasemi Siani; Manuel Alonso Dos Santos Purpose The aim of this paper is to investigate the interaction effect that sponsor-team congruence and team fan (home/rival team) have on the influence of different types of sports sponsorship (joint, corporate social...

... can be contacted at: regina.frey@gmail.com 08 03 2018 24 08 2019 07 09 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Advertising Sports sponsorship Ambush marketing Marketing effectiveness Sports events...

... the financial returns generated from these ventures. The purpose of this paper is to understand whether financial returns of companies with sports sponsorship in South Africa are significantly different to those without. This research was conducted on Johannesburg Stock Exchange (JSE) listed companies...

.... Chang-Hyun Jin can be contacted at: chjin@kgu.ac.kr 08 04 2016 20 06 2016 10 10 2016 18 08 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Sponsorship Sports marketing Sports sponsorship Content analysis Social...

...Michael Chih-Hung Wang Purpose The purpose of this paper is to empirically investigate the following relationships in the Asian sports sponsorship context: first, the influence of self-congruity and perceived congruence on sponsor brand identification and sponsor credibility, respectively; second...

...Carolin Plewa; Pascale G Quester A prolific stream of research has demonstrated the unique potential of sports sponsorship to contribute to corporate image and to influence audiences around the world. Meanwhile, the concept of corporate social responsibility (CSR) has increasingly been identified...

... to the sponsor. Sponsorship: associating image attributes with specific sports and particular teams Keywords sports sponsorship image attributes image dimensions Gary Tribou Professor and Head of Professional Masters Programme in Marketing and Sport Management Strasbourg University, France Tel: +33 (0) 3 68 856...

... of small business phases of development and proposes a framework for linking the small firm to sports sponsorship outcomes. © 2010 by Winthrop Publications Limited 2010 licensed reuse rights only RESEARCH PAPER An examination of sports sponsorship from a small business perspective Keywords sports...

... attitudes towards the team sponsor than fans who are lower in identification. Highly identified fans informed of a negative action by a team sponsor felt more favourably towards the sponsor if the team continued, rather than terminated, their relationship with the sponsor. sports sponsorship team...

... descriptor would be 'parallel event marketing'. © 2009 by Winthrop Publications Limited 2009 licensed reuse rights only ambush marketing event connected brand recognition event sponsorship parallel event marketing rights owners sports sponsorship RESEARCH PAPER Effects of ambush marketing...

...James Santomier New media has emerged as a significant dimension of branding and global sports sponsorship because it provides the capability to communicate with consumers worldwide via a multitude of digital platforms. This paper discusses the results of a systematic review of the development...

... that includes: sponsee selection, risk management, strategic tactics, contingency planning, contract elements and post-contract tactics. © 2008 by Winthrop Publications Limited 2008 licensed reuse rights only risk management sports sponsorship sponsorship evaluation Risk management in sports...

...Xinquan Sheena Yang The purpose of this study is to examine the application of sports sponsorship in China, particularly to gain some understanding of the benefits as perceived by corporate sponsors. In-depth interviews were conducted with 19 sports sponsorship experts in China. The results provide...

...Reinhard Grohs; Heribert Reisinger This paper identifies factors that support and hinder image transfer in sports sponsorships. It develops a framework of drivers of image transfer and tests the proposed hypotheses empirically at a large sporting event with a number of different sponsors...

...John Deane This study has sought to examine the issue of 'brand image' and its potential impact on sports sponsorship. In particular, brand personality of a sports event and sponsor are considered in relation to sponsor-event fit and image transfer. The study proposes that if there are strong links...

... Tobacco sponsorship sports sponsorship Guildford documents Keywords: Tobacco sponsorship, sports sponsorship, Guildford documents Anne M. Lavack Anne M. Lavack, Associate Professor, Faculty of Administration, University of Regina, 3737 Wascana Parkway, Regina, Saskatchewan, Canada S4S 0A2 tel: +1...

... situations arising 01 09 2001 © 2001 by Winthrop Publications Limited 2001 licensed reuse rights only Sports sponsorship ambush marketing All Blacks Keywords: Sports sponsorship, ambush marketing, All Blacks Janet Hoek Philip Gendall Janet Hoek, Department of Marketing, Massey...

... 19 01 2000 © 2000 by Winthrop Publications Limited 2000 licensed reuse rights only --> Sports Sponsorship Ambush Marketing Internet IJSMS 2/1 19/9/02 12:36 pm Page 11 An Interview with Timo Lumme, Quokka Sp Keywords: Sports Sponsorship, Ambush...