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Keywords: USA
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2017) 18 (2): 212–227.
Published: 02 May 2017
... media impact on firms are measures of website traffic, repeat visits, and the number of followers or friends. © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only USA Social media Sports marketing College athletics marketing Ticket sales...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2017) 18 (1): 11–28.
Published: 06 February 2017
... 28 05 2016 19 07 2016 16 08 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Values USA Consumer behaviour China Goals Sport development in China Sport involvement Existing cross-cultural studies highly suggest...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2016) 17 (2): 130–152.
Published: 29 April 2016
...Jae-Pil Ha; Mary Hums; T. Christopher Greenwell Purpose – Despite the remarkable economic power and rapid growth of the Asian population in the USA, relatively little attention has been paid to this group in the sport management literature compared to African-Americans and Hispanics. In addition...
