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Keywords: Values and Interests
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Journal Articles
International Journal of Sports Marketing and Sponsorship (1999) 1 (2): 15–35.
Published: 01 June 1999
...Stephen R. McDaniel; Lance Kinney Event Sponsorship Involvement Demographics Values and Interests Audience Characteristics and Sponsorship Respon Keywords: Event Sponsorship, Involvement, Demographics, Values and Interests Audience Characteristics and Event Sponsorship Response...
