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Keywords: Wow effect
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2023) 24 (3): 470–484.
Published: 31 January 2023
... responses from consumers (Bartsch et al., 2018 ; Cottingham et al., 2014 ; Suggs and Guthrie, 2017) and can positively influence spectating intention, especially for those unfamiliar with disability sport (Yamashita and Muneda, 2019). Goffette (2018) mentioned the wow effect...
