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Keywords: commitment
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Journal Articles
International Journal of Sports Marketing and Sponsorship (2019) 20 (1): 26–42.
Published: 17 May 2018
... at: tweddy@uwindsor.ca 13 05 2016 30 01 2017 09 11 2017 14 12 2017 22 01 2018 28 02 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Commitment Goodwill Image Running Sport sponsor Sponsorship continues...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2006) 7 (3): 11–27.
Published: 01 March 2006
...Simon Chadwick; Des Thwaites Sponsorship literature is deficient in terms of its failure to consider the process of managing sponsorship programmes, in particular the problem of commitment that has been identified in many relationships. Employing football shirt sponsorship dyads (football clubs...
Journal Articles
International Journal of Sports Marketing and Sponsorship (2002) 4 (3): 65–82.
Published: 01 September 2002
...Simon Chadwick The main focus of the paper is an examination of the nature of sponsor commitment to a team, an event or a sport. Established notions of “sponsor commitment” typically involve the sponsor engaging in a transaction with a sponsored property. Through this process a sum of money is paid...
