...Yinghui Zhang; Euisoo Kim; Zunming Xing Purpose Image congruence is one central metrics that significantly influences image transfer. Nevertheless, studies on impact of image congruence on consumers' attitudinal and behavioral components in the context of sport tourism remain few. Therefore...

...Haiyan Huang; Luke Lunhua Mao; Junqi Wang; James J Zhang The purpose of this study is to examine the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism. The results show that both affective image congruence (AIC) and cognitive image congruence...

... date and the event date. The moderator tests suggested that high image congruence and high-technology related sponsorships assumed a key role in stock price increases. © 2015 by Winthrop Publications Limited 2015 licensed reuse rights only title sponsorship event study analysis sponsorship...