... announcements made by 19 firms over more than 11 years. The mixed findings across all three announcement types indicate the lack of consideration given to sponsorship investment by investors. The findings suggest that, although firms may position their sponsorships so that they contribute towards a competitive...

... was shown to mediate the relationship between the five dimensions of service quality and fans' satisfaction. sponsorship spend investment business performance indicator Compound Annual Growth Rate Does sponsorship pay off? An examination of the relationship between investment in sponsorship...