Issues

Special Issue: Applying the bestworst choice method to wine business research. Guest Editors: Eli Cohen, Steve Goodman

An international comparison of retail consumer wine choice

Steve Goodman
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Building brand salience for commodity‐based wine regions

Hervé Remaud; Larry Lockshin
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A cross‐cultural comparison of choice criteria for wine in restaurants

Eli Cohen; Francois d’Hauteville; Lucie Sirieix
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Applying best‐worst scaling to wine marketing

Eli Cohen
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Consumer preferences of wine in Italy applying best‐worst scaling

Leonardo Casini; Armando Maria Corsi; Steve Goodman
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Is there more information in best‐worst choice data? : Using the attitude heterogeneity structure to identify consumer segments

Simone Mueller; Cam Rungie
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Guest editorial

Guest editorial

Eli Cohen; Steve Goodman
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