Johan Bruwer
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Journal Articles

Branding consistency across product portfolios in the wine industry

Tayla Jeffery, Martin Hirche, Margaret Faulkner, Bill Page, Giang Trinh, Johan Bruwer, Larry Lockshin
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2024) 36 (4): 473–488.
https://doi.org/10.1108/IJWBR-11-2023-0067
Published: 25 July 2024
View article titled, Branding consistency across product portfolios in the wine industry
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Includes: Supplementary data
Journal Articles

Wine involvement interaction with dining group dynamics, group composition and consumption behavioural aspects in USA restaurants

Johan Bruwer, Justin Cohen, Kathleen Kelley
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2019) 31 (1): 12–28.
https://doi.org/10.1108/IJWBR-06-2018-0027
Published: 26 February 2019
View article titled, Wine involvement interaction with dining group dynamics, group composition and consumption behavioural aspects in USA restaurants
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Journal Articles

Editorial

Johan Bruwer
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2018) 30 (3): 262–264.
https://doi.org/10.1108/IJWBR-06-2018-0026
Published: 20 August 2018
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Journal Articles

Guest editorial

Leyland Pitt, Pierre R. Berthon
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2016) 28 (2): 98–101.
https://doi.org/10.1108/IJWBR-02-2016-0004
Published: 20 June 2016
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Journal Articles

Editorial

Johan Bruwer
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2016) 28 (1)
https://doi.org/10.1108/IJWBR-01-2016-0001
Published: 14 March 2016
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Journal Articles

Editorial

Johan Bruwer
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2015) 27 (4)
https://doi.org/10.1108/IJWBR-09-2015-0037
Published: 16 November 2015
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Journal Articles

Editorial

Johan Bruwer
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2015) 27 (3)
https://doi.org/10.1108/IJWBR-06-2015-0021
Published: 17 August 2015
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Journal Articles

Editorial

Johan Bruwer
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2015) 27 (2)
https://doi.org/10.1108/IJWBR-04-2015-0010
Published: 15 June 2015
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Journal Articles

Editorial

Johan Bruwer
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2015) 27 (1)
https://doi.org/10.1108/IJWBR-01-2015-0001
Published: 16 March 2015
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Journal Articles

Editorial

Johan Bruwer
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2014) 26 (4)
https://doi.org/10.1108/IJWBR-09-2014-0042
Published: 11 November 2014
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Journal Articles

Buying a product for an anticipated consumption situation: Observation of high-and low-involved wine buyers in a retail store

Martin Hirche, Johan Bruwer
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2014) 26 (4): 295–318.
https://doi.org/10.1108/IJWBR-01-2014-0007
Published: 11 November 2014
View article titled, Buying a product for an anticipated consumption situation: Observation of high-and low-involved wine buyers in a retail store
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Journal Articles

Editorial

Johan Bruwer, Barry J. Babin
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2014) 26 (3)
https://doi.org/10.1108/IJWBR-06-2014-0030
Published: 12 August 2014
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Journal Articles

Editorial

Johan Bruwer
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2014) 26 (2)
https://doi.org/10.1108/IJWBR-05-2014-0021
Published: 10 June 2014
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Journal Articles

Region-of-origin (ROO) certification as marketing strategy in the South African wine market

Josias A. Engelbrecht, Frikkie Herbst, Johan Bruwer
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2014) 26 (2): 139–162.
https://doi.org/10.1108/IJWBR-05-2013-0021
Published: 10 June 2014
View article titled, Region-of-origin (ROO) certification as marketing strategy in the South African wine market
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Journal Articles

Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market

Johan Bruwer, Courtney Buller, Anthony John Saliba, Elton Li
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2014) 26 (2): 97–119.
https://doi.org/10.1108/IJWBR-05-2013-0020
Published: 10 June 2014
View article titled, Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market
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Journal Articles

Tony Spawton – a living wine marketing legend

Johan Bruwer
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2012) 24 (3)
https://doi.org/10.1108/ijwbr.2012.04324caa.002
Published: 17 August 2012
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Journal Articles

Region of origin as choice factor: wine knowledge and wine tourism involvement influence

Biagio Famularo, Johan Bruwer, Elton Li
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2010) 22 (4): 362–385.
https://doi.org/10.1108/17511061011092410
Published: 09 November 2010
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Journal Articles

Winery visitation sets: Intra‐regional spatial movements of wine tourists in branded regions

Karin Alant, Johan Bruwer
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2010) 22 (2): 191–210.
https://doi.org/10.1108/17511061011061748
Published: 08 June 2010
View article titled, Winery visitation sets: Intra‐regional spatial movements of wine tourists in branded regions
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Journal Articles

Enhancing long‐term grape grower/winery relationships in the Australian wine industry

Simon Somogyi, Amos Gyau, Elton Li, Johan Bruwer
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2010) 22 (1): 27–41.
https://doi.org/10.1108/17511061011035189
Published: 23 March 2010
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Journal Articles

Region of origin and its importance among choice factors in the wine‐buying decision making of consumers

Emily McCutcheon, Johan Bruwer, Elton Li
Journal: International Journal of Wine Business Research
International Journal of Wine Business Research (2009) 21 (3): 212–234.
https://doi.org/10.1108/17511060910985953
Published: 21 August 2009
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