Keywords: Alcoholic drinks
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Journal Articles
International Journal of Wine Business Research 1–21.
Published: 09 June 2026
... at the selection stage from conditional evaluation within the ranking. Wine Spectator’s Top 100 Expert wine rankings White wines Market representation Wine scoring Price–quality relationship Elite selection Expert evaluation Benchmarking Wines Alcoholic drinks Econometric model Logit/Probit/Tobit...
Journal Articles
International Journal of Wine Business Research (2026) 38 (2): 292–314.
Published: 01 May 2026
.... Content analysis Etna DOC Wineries Wine Website communication Marketing Territorial identity Marketing strategy Italy Conceptual theoretical Wines Alcoholic drinks Network models In the agri-food sector, producers view regard online communication channels as an important means...
Journal Articles
International Journal of Wine Business Research (2023) 35 (3): 390–412.
Published: 20 March 2023
... Structural equation models Alcoholic drinks This study is conceptually grounded on the source-credibility model (Hovland et al., 1953), which proposes that the individual’s tendency to accept information from a source depends on the perceived credibility of this source. Accordingly...
Journal Articles
Journal Articles
International Journal of Wine Business Research (2022) 34 (4): 523–541.
Published: 27 January 2022
... tourism Surveys Wines Survey research Qualitative Red wine Alcoholic drinks Wines and spirits The aim of this study is to investigate the influence of atmosphere on consumer emotions and wine purchasing behaviours to assist winery management with the development and communication...
Journal Articles
Journal Articles
International Journal of Wine Business Research (2021) 33 (3): 394–410.
Published: 08 February 2021
... and import segments. In their recently published Beeronomics, Swinnen and Briski (2017) have a chapter on strategies of the American Craft Beer Movement. Conceptual/ theoretical Alcoholic drinks Not applicable Alcoholic drinks industry Suppliers Brewing Craft brewing Sustainability...
Journal Articles
Journal Articles
International Journal of Wine Business Research (2021) 33 (2): 238–253.
Published: 13 November 2020
... 15 09 2020 25 09 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Economics Regression Alcoholic drinks Econometric model Alcoholic drinks industry Time series Consumer behavior Spirits Wines and spirits Wine Beer Taxes...
Journal Articles
International Journal of Wine Business Research (2021) 33 (2): 254–274.
Published: 02 November 2020
... Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Satisfaction South Africa Alcoholic drinks Behavioural intentions Customer satisfaction Consumer behaviour Experience Brewing Partial least squares structural equation modelling Beer festival Event...
Journal Articles
International Journal of Wine Business Research (2020) 32 (4): 537–554.
Published: 27 April 2020
... Consumer behaviour Individual perception Alcoholic drinks Survey research Brewing ANOVA analysis Consumer Involvement Flavour Beer Preferences Consistent with Aquilani et al. (2015) flavour represents one of the primary critical factors for a beverage like beer and beverage...
Journal Articles
International Journal of Wine Business Research (2020) 32 (4): 523–536.
Published: 27 March 2020
... segmentation Argentina Wines Alcoholic drinks Brands Econometric model Regression Competition Wine is a differentiated product and, as such, offers different qualities or categories of products on the market. Wine itself belongs to a more comprehensive set of products: alcoholic beverages...
Journal Articles
International Journal of Wine Business Research (2019) 31 (3): 362–384.
Published: 19 June 2019
... Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Alcoholic drinks Consumer behaviour Clustering Spending behaviour Alcoholic beverage shoppers Beverage industry Over the past few decades, drinks companies have enjoyed unprecedented commercial success...
Journal Articles
Journal Articles
International Journal of Wine Business Research (2017) 29 (3): 251–268.
Published: 21 August 2017
... 2016 31 08 2016 09 02 2017 22 03 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Purchasing Wines Regression Consumers Customer satisfaction Alcoholic drinks Survey research Catering industry Phenotype/Vinotype...
Journal Articles
International Journal of Wine Business Research (2016) 28 (2): 170–186.
Published: 20 June 2016
...@indek.kth.se 26 09 2015 22 11 2015 19 12 2015 19 12 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only China Conceptual/theoretical Brand management Canada Alcoholic drinks Not applicable Marketing mix Wines...
Journal Articles
International Journal of Wine Business Research (2014) 26 (2): 120–138.
Published: 10 June 2014
... drinks Logit/Probit/Tobit Marketing strategy Alcoholic drinks industry Mid-Atlantic states Wine tasting Small family farms in the USA (annual sales of <$250,000; Hoppe and Banker, 2010) recognize the need to broaden offerings in an attempt to remain or become economically sustainable...
Journal Articles
Journal Articles
International Journal of Wine Business Research (2008) 20 (3): 215–229.
Published: 22 August 2008
.... Josselin Masson can be contacted at: massonj@supagro.inra.fr © Emerald Group Publishing Limited 2008 Wines Alcoholic drinks Quality France The permanent decline in wine consumption in France, global overproduction, increasing competition from new wine producing countries...
Journal Articles
International Journal of Wine Business Research (2007) 19 (3): 159–169.
Published: 28 August 2007
..., it is important for marketing to be legal and truthful, and for codes to reinforce this. It would be difficult to construct one code or means of regulation that would serve every market, but, excepting those countries where there is an outright ban on the promotion of alcoholic drinks, a benchmark of best...

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