... from wine club members of a winery located in Fredericksburg, Texas. The researchers examined the predictive power of perceived service quality, winery wine club policy, customer loyalty and brand attitude on wine club members’ intention to remain in the wine club. Findings Customer loyalty...

... and assurance, have a significant positive impact on customer satisfaction and customer loyalty, whereas the impact of perceived value and responsiveness on customer satisfaction and customer loyalty is positive but only marginally significant. Reliability has a weak and non-significant impact on customer...

... impact customer loyalty (Bogomolova and Romaniuk, 2009 ; Lees et al., 2007). Benchmarking of customer loyalty has been conducted in fast-moving-consumer-goods (FMCG) as well as many services markets (Dawes et al., 2015). Therefore, investigating metrics for the degree of brand loyalty...

... into wine club members’ switching behavior, and to find out what the wineries can do to improve customer loyalty. Sandra Newton can be contacted at: sandra.newton@sonoma.edu 08 06 2017 14 10 2017 17 11 2017 02 01 2018 © Emerald Publishing Limited 2018 Emerald Publishing...

... 06 08 2017 09 08 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Canada United States of America France Germany Customer loyalty South Africa Mobile commerce Mobile phone Sales promotion Service attributes Website loyalty...

.... Janeen E. Olsen can be contacted at: janeenolsen@gmail.com © Emerald Group Publishing Limited 2015 Market segmentation Segmentation Customer loyalty Consumer behaviour Survey research Discriminate analysis Variety seeking With estimates of almost 8,000 wine brands and over...

... (Brzozowski et al., 2009). Gergely Szolnoki can be contacted at: gergely.szolnoki@hs-gm.de © Emerald Group Publishing Limited 2014 Marketing research Germany Consumer behaviour Customer loyalty Survey research Surveys Value analysis Wines The Internet has contributed...

... their products to consumers. Customer loyalty Red wines © Emerald Group Publishing Limited 2007 Polarisation is a transformed function of the BBD (Sabavala and Morrison, 1977 ; Rungie and Laurent, 2005), represented by the symbol, φ (Phi). Phi is linked to both the conditional...

... to the brand, and © Emerald Group Publishing Limited 2006 Customer loyalty Experience Customer satisfaction How does a winery successfully compete in the highly competitive global wine industry? Two important keys are understanding and responding to the wishes and needs of the purchaser...