...; however, little is known whether consumer involvement influences beer flavour preferences, and the purpose of the present study is directed to shed light on this area yet under-investigated. Design/methodology/approach The research was conducted in Spain, where a total amount of 565 beer consumers...

... and the level of consumer involvement. Design/methodology/approach The paper is based on an online experiment conducted with a sample of 427 German consumers to analyse the perception of consumers about innovative packaging. The experiment featured three different packaging options: bottles with screw-cap...

... emerged as the most important factor influencing consumers. It was also found that consumers with a high involvement and interest in wine assign a higher degree of relevance to certification of origin of wine than consumers with a low involvement. Practical implications – Wine producers should...

... Professor Eli Cohen Consumers France Involvement Marketing Production orientation Terroir Wine producers Wines Article Type: 2013 Awards for Excellence From: International Journal of Wine Business Research, Volume 26, Issue 1 This article originally appeared...

...Nathalie Spielmann; Claire Gélinas‐Chebat Purpose This article seeks to uncover if the definition of terroir is the same between the users (producers, vendors, high and low involvement consumers) of the term in the French wine industry. The objective is to uncover if the definition of terroir...

... is perceived to be the epitome ofwhat a sparkling wine should be like (Sharp & Smith, 1991) and in popular works at least - there is a sense that any similar wines, from elsewhere in France as well as worldwide, arc merely pretenders to that crown (e.g. Stevenson, 1997). Involvement A crucial part...

...P.G. Quester; J. Smart While the concept of involvement has long intrigued marketing researchers, its application to the case of wine purchase behaviour has been limited. In particular, little is known of the wine consumer characteristics likely to influence their degree of product involvement...

..., taking low alcohol wine as an example. Acceptability of low alcohol wine is presented as an attitudinal model in which perception of product attributes, involvement in wine, consumption habits for wine and light products in general, personal innovativeness and consumption situations are determinant...