... at http://creativecommons.org/licences/by/4.0/legalcode Literature review Product cues Product characteristics Consumer neuroscience Cognitive processes Wine marketing Conceptual/ theoretical Decision-making is a complex process influenced by a variety of factors that guide consumers...

...). An example is pink for Barbie. Australia Branding Packaging Wine marketing Label Consistency Product portfolio The Australian wine consumer has a plethora of brands available to purchase (Bruwer, 2002). There are over 2,000 wine producers (Winetitles Media, 2020), an estimated 10,000 wine...

... be contacted at: wilsodam@sonoma.edu 30 12 2022 25 06 2023 29 07 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Wine marketing Consumer behavior Panel data Double Jeopardy Law Duplication of Purchase Law...

..., many countries with various social structures, cultures, religions and political systems respond to these changes in different ways. Wine is an alcoholic beverage associated with Western nations historically, spiritually and culturally. The world wine market has recently become increasingly complex due...

... Emerald Publishing Limited Licensed re-use rights only Wine industry research strategy Big ideas Business Wine marketing Data Most academics develop their research from their personal interests and conduct studies that are likely to be published in academic journals. Also, in wine...

... in the domain of wine marketing” and a “consequence of the highly complex nature of wine as a product”, which necessitate a “deeper understanding of the key drivers of consumer wine perception and consumption behaviour”. Values can be perceived as benefits provided by a specific product or service, minus...

...Art Thomas; Gary Pickering Some wine marketing studies make reference to the importance of Generation‐X as the next wave of wine drinkers, but draw attention to a glaring fact; this next generation is consuming less wine than national averages. Whilst considerable amounts of information...

... successful as a tourist centre and has the support of the local community. © Emerald Group Publishing Limited 2004 UK Wine Industry Strategic planning tourism Internet wine marketing Could Tourism Be The Economic Saviour of UK Vineyards? by Oliver Richardson, School of Business & Management...

...Simone Pettigrew While the wine market is significant in Australia, very little has been done in the way of consumer research to investigate Australians' attitudes towards the product. This study explored the physical and social contexts that are considered appropriate for wine consumption...

... Argentina exporting comparative advantage wine marketing Strategic Initiatives in the Argentina Wine Industry Strategic Initiatives in the Argentina Wine Industry by Jay R. Schrock, Associate Professor, Department ofHospitality Management, College ofBusiness, San Francisco State University, 1600...

...Gordon McDougall; Larry Lockshin The Tanunda Winery is a made‐up company facing a series of real world wine marketing issues. It has been successful domestically, but has not really looked to the global marketplace for growth. This case focuses on the decisions a medium sized winery must face when...

.... Thefirstgroup registered for a new course taught in the Hospitality Administration department in the College ofBusiness at a large southeastern US university. The course was titled "Wine and Culture" and was an International Journal of Wine Marketing elective special-topics course taught by a professor...

... reveals that the port wine industry is controlled by long‐term orientated organisations (i.e. MOCs and BOCs). Companies that have difficulties in controlling their distribution network (i.e. BOCs and IWs) also have difficulty in establishing long‐term objectives. Generalisations to wine marketing must...

... Limited 1998 Wine Marketing Wine Innovators Innovativeness New Buyers Some Characteristics of Wine Innovators Ronald E. Goldsmith, Marketing Department, College of Business, Florida State University, Tallahassee, FL 32306-1110, USA Introduction Like the marketers of many products, wine...

... producing areas. More recently, competition is emerging from new drinks such as speciality beers and alcoholic soft drinks. The implications for the wine marketer is that there is a need to make full use of all the ‘tools’ within the marketing management toolkit. One of the most popular responses...

... Management Wine Marketing © MCB UP Limited 1993 The Coming Crisis in the Spanish Wine Industry Salvador Miquel Peris University of Valencia, Spain and James W. Taylor California State University, Fullerton, California, USA The world wine industry is in very serious trouble. Its customers...