... Limited Licensed re-use rights only Pinot Noir Germany Consumer behaviour Means-end chain Wine marketing Not applicable Psychometric/Qualitative 101119480 This project was carried out for training purposes. This work was funded by the European Union under Grant Agreement 101119480...

... at http://creativecommons.org/licences/by/4.0/legalcode Literature review Product cues Product characteristics Consumer neuroscience Cognitive processes Wine marketing Conceptual/ theoretical Decision-making is a complex process influenced by a variety of factors that guide consumers...

... the competing brands in a retail environment (Romaniuk and Caruso, 2018). Australia Branding Packaging Wine marketing Label Consistency Product portfolio There are many different types of visual branding elements that can be used in front labels. A useful classification system groups...

... benchmarks. Damien Wilson is the corresponding author and can be contacted at: wilsodam@sonoma.edu 30 12 2022 25 06 2023 29 07 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Wine marketing Consumer behavior Panel data...

... consumers based on involvement levels in Turkey, where alcoholic beverages are excessively taxed, and advertising is banned and promoting them is limited. © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Turkish wine consumers Wine marketing Consumer...

... 04 02 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Wine industry research strategy Big ideas Business Wine marketing Data Most academics develop their research from their personal interests and conduct studies...

...., 2013). Understanding the key drivers of consumer wine perception and consumption behaviour is a major challenge for practitioners and researchers in the domain of wine marketing (Wiedmann et al., 2016). This paper addresses this gap by comparing consumer decision-making practices across...

...Art Thomas; Gary Pickering Some wine marketing studies make reference to the importance of Generation‐X as the next wave of wine drinkers, but draw attention to a glaring fact; this next generation is consuming less wine than national averages. Whilst considerable amounts of information...

... successful as a tourist centre and has the support of the local community. © Emerald Group Publishing Limited 2004 UK Wine Industry Strategic planning tourism Internet wine marketing Could Tourism Be The Economic Saviour of UK Vineyards? by Oliver Richardson, School of Business & Management...

...Simone Pettigrew While the wine market is significant in Australia, very little has been done in the way of consumer research to investigate Australians' attitudes towards the product. This study explored the physical and social contexts that are considered appropriate for wine consumption...

... Argentina exporting comparative advantage wine marketing Strategic Initiatives in the Argentina Wine Industry Strategic Initiatives in the Argentina Wine Industry by Jay R. Schrock, Associate Professor, Department ofHospitality Management, College ofBusiness, San Francisco State University, 1600...

...Gordon McDougall; Larry Lockshin The Tanunda Winery is a made‐up company facing a series of real world wine marketing issues. It has been successful domestically, but has not really looked to the global marketplace for growth. This case focuses on the decisions a medium sized winery must face when...

... in studies of wine innovators. Wine and Spirits Drinks Industry Wine Marketing Wine Innovators Consumer Behaviour © MCB UP Limited 2000 Identifying Wine Innovators: A Test of the Domain Specific Innovativeness Scale Using Known Groups Dr Ronald E. Goldsmith, Marketing Department, College...

... reveals that the port wine industry is controlled by long‐term orientated organisations (i.e. MOCs and BOCs). Companies that have difficulties in controlling their distribution network (i.e. BOCs and IWs) also have difficulty in establishing long‐term objectives. Generalisations to wine marketing must...

... Limited 1998 Wine Marketing Wine Innovators Innovativeness New Buyers Some Characteristics of Wine Innovators Ronald E. Goldsmith, Marketing Department, College of Business, Florida State University, Tallahassee, FL 32306-1110, USA Introduction Like the marketers of many products, wine...

... producing areas. More recently, competition is emerging from new drinks such as speciality beers and alcoholic soft drinks. The implications for the wine marketer is that there is a need to make full use of all the ‘tools’ within the marketing management toolkit. One of the most popular responses...

... Consumer Behaviour Winery Management Wine Marketing The Coming Crisis in the Spanish Wine Industry Salvador Miquel Peris University of Valencia, Spain and James W. Taylor California State University, Fullerton, California, USA The world wine industry is in very serious trouble. Its customers...