The purpose of this article is to summarize the output and content of International Marketing Review (IMR) during its first 21 years.
The output of IMR is first analysed to measure its stability and maturity. The focus is then shifted to the content of articles published in IMR, followed by a detailed analysis of authorship.
In terms of output, IMR exhibits the characteristics of a stable and mature journal. Articles cover a wide range of topics within the international marketing domain. Authorship analysis reveals that the top contributors to IMR are also the top contributors to other high‐ranking marketing journals. IMR has become a leading journal in the field.
To maintain its competitive edge, IMR must continue to identify, define, and shape research developments in international marketing.
A first analysis of the content of the first 21 years of IMR.
