Provides an empirical assessment of non‐exporters′ perceptions on the factors that hinder the initiation of export activities. The research investigation, which was conducted among a representative random sample of 112 Cypriot manufacturing concerns, revealed that the increasing competitive pressures in the world market constituted the most severe impediment to the export initiation process. A number of organizational determinants exhibited a discriminating effect on certain export barriers. Specifically, there was a tendency by firms with no prior export experience, of small size and with relatively few years in business, to overstress some of the export barriers addressed. However,the type of goods manufactured did not exhibit any differentiating impact. An attempted classification of the export barriers according to internal/external and domestic/foreign typologies revealed no significant differences in the inhibiting impact of the resulting groups.
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1 February 1995
Literature Review|
February 01 1995
Export barriers: non‐exporters′ perceptions Available to Purchase
Leonidas C. Leonidou
Leonidas C. Leonidou
University of Cyprus, Nicosia, Cyprus
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Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© MCB UP Limited
1995
International Marketing Review (1995) 12 (1): 4–25.
Citation
Leonidou LC (1995), "Export barriers: non‐exporters′ perceptions". International Marketing Review, Vol. 12 No. 1 pp. 4–25, doi: https://doi.org/10.1108/02651339510080070
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