Issues

Export barriers: non‐exporters′ perceptions

Leonidas C. Leonidou
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Review of a 40‐year debate in international advertising: practitioner and academician perspectives to the standardization/adaptation issue

Madhu Agrawal
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Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia

Chow‐Hou Wee; Mei‐Lan Choong; Siok‐Kuan Tambyah
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Marketing inside the dragon, despite China′s bureaucracy

Alan T. Shao; Paul Herbig
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