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Volume 2, Issue 3
1 March 1985
International Marketing Review Cover Image for Volume 2, Issue 3
Review Article| March 01 1985

DIFFERENT PERCEPTIONS OF JAPANESE MARKETING

William Lazer
William Lazer
Eugene and Christine Lynn Eminent Scholar in Business Administration, Florida Atlantic University, Boca Raton, Florida, 33431
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© MCB UP Limited
1985
International Marketing Review (1985) 2 (3): 31–38.
https://doi.org/10.1108/eb008281

Japanese and American marketing executives have different perceptions of Japanese marketing approaches, concepts and strategies. Differences in perceptions of Japanese market protection, superpower status, government assistance, Westernisation, competition, organisation, consumers and decisions are investigated.

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© MCB UP Limited
1985
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