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Volume 2, Issue 3
1 March 1985
International Marketing Review Cover Image for Volume 2, Issue 3
Review Article| March 01 1985

DISTRIBUTION OF CONSUMER PRODUCTS IN JAPAN

Michael R. Czinkota
Michael R. Czinkota
Chairman, National Center for Export‐Import Studies, Georgetown University, Washington, DC 20057
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© MCB UP Limited
1985
International Marketing Review (1985) 2 (3): 39–51.
https://doi.org/10.1108/eb008282

This article examines the structure of the Japanese distribution channels for consumer products. It highlights the unique characteristics of the distribution process on both the wholesale and retail levels and shows how historical factors have contributed to these developments. Based on this information, recommendations are made to the importer of consumer products into Japan in order to aid in successful market penetration.

© MCB UP Limited
1985
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