PRODUCT INFORMATION: SEARCH AND SATISFACTION THE PRC, OVERSEAS CHINESE AND THAILAND

Confined to samples of middle‐class consumers in the PRC (1981) and Thailand (1974) this comparative study included questions concerning awareness, attitudes and experiences of PRC Chinese, Thai‐Chinese and Thais in the area of perceived risk and search for and satisfaction with product information. A major finding is that in these regards the Thai‐Chinese are clearly closer to the Thai than to the Chinese consumers.