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Journal Articles

Relative Importance of Country of Origin, Warranty, and Retail Store Image on Product Evaluations

Hans B. Thorelli, Jeen‐Su Lim, Jongsuk Ye
Journal: International Marketing Review
International Marketing Review (1989) 6 (1)
https://doi.org/10.1108/EUM0000000001501
Published: 01 January 1989
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Journal Articles

COMPARATIVE CONSUMER AND INDUSTRIAL BUYING PSYCHOLOGY

Hans B Thorelli
Journal: International Marketing Review
International Marketing Review (1985) 2 (4): 6–11.
https://doi.org/10.1108/eb008286
Published: 01 April 1985
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Journal Articles

PRODUCT INFORMATION: SEARCH AND SATISFACTION THE PRC, OVERSEAS CHINESE AND THAILAND

Hans B Thorelli
Journal: International Marketing Review
International Marketing Review (1985) 2 (4): 12–20.
https://doi.org/10.1108/eb008287
Published: 01 April 1985
View article titled, PRODUCT INFORMATION: SEARCH AND SATISFACTION THE PRC, OVERSEAS CHINESE AND THAILAND
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Journal Articles

MARKET SOCIALISM IN THE PEOPLE'S REPUBLIC OF CHINA

Hans B. Thorelli
Journal: International Marketing Review
International Marketing Review (1985) 2 (2): 7–14.
https://doi.org/10.1108/eb008272
Published: 01 February 1985
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