With the current trend toward globalisation and the increasing competitive and technological challenges of today's environment the formation of international strategic alliances has become an important part of many firm's international business strategies. Experience with international strategic alliances has shown that they face a number of problems, which can often result in the termination of the alliance. This study, therefore, aims to assess the impact of both behavioural and organisational characteristics on the success of international strategic alliances. The results show that behavioural characteristics play a more significant role in explaining overall alliance performance compared to organisational characteristics. High levels of commitment, trust, coordination, interdependence and communication are found to be good predictors of international strategic alliance success. Conflict, meanwhile, is found to hamper good performance. By contrast organisational characteristics such as structure and control mechanisms are found not to strongly influence the success of international strategic alliances.
Article navigation
1 February 2004
Editors
Research Article|
February 01 2004
The influence of behavioural and organisational characteristics on the success of international strategic alliances Available to Purchase
Saleema Kauser;
Saleema Kauser
Executive Development Centre, Manchester Business School, Manchester, UK
Search for other works by this author on:
Vivienne Shaw
Vivienne Shaw
Department of Marketing, University of Otago, Dunedin, New Zealand
Search for other works by this author on:
Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© Emerald Group Publishing Limited
2004
International Marketing Review (2004) 21 (1): 17–52.
Citation
Kauser S, Shaw V (2004), "The influence of behavioural and organisational characteristics on the success of international strategic alliances". International Marketing Review, Vol. 21 No. 1 pp. 17–52, doi: https://doi.org/10.1108/02651330410522934
Download citation file:
Suggested Reading
An overview of strategic alliances
Management Decision (April,2001)
Maximizing innovation capabilities: The role of reputation and alliances
Strategic Direction (January,2011)
Decision‐making biases in the alliance life cycle: Implications for alliance failure
Management Decision (March,2011)
Human resources management: A success and failure factor in strategic alliances
Employee Relations: The International Journal (February,2003)
Applications of appreciative inquiry in facilitating culture change in the UK NHS
Team Performance Management: An International Journal (August,2009)
Related Chapters
Chapter 2 Engaging Students to Improve Retention and Success
Institutional Transformation to Engage a Diverse Student Body
The Power of an Effective Community in Creating Networked Researchers: Outcomes beyond a Thesis
Getting the Most Out of Your Doctorate: The Importance of Supervision, Networking, and Becoming a Global Academic
What Best Explains the Success of Cross-border Technology Transfers in MNCs: Traditional Coordination Instruments or Modern Management Concepts?
Multinational Enterprises, Markets and Institutional Diversity
Recommended for you
These recommendations are informed by your reading behaviors and indicated interests.
