Issues

Supporting Women's Career Advancement

Strategic marketing planning: a twenty‐first century perspective

Warren J. Keegan
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The influence of behavioural and organisational characteristics on the success of international strategic alliances

Saleema Kauser; Vivienne Shaw
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Some important factors underlying ethical decisions of Middle‐Eastern marketers

Janet K. Mullin Marta; Anusorn Singhapakdi; Ashraf Attia; Scott J. Vitell
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International market entry mode strategies of manufacturing firms and service firms: A resource‐based perspective

Ikechi Ekeledo; K. Sivakumar
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Does country of origin matter for low‐involvement products?

Zafar U. Ahmed; James P. Johnson; Xia Yang; Chen Kheng Fatt; Han Sack Teng; Lim Chee Boon
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Book Review

Learning in the Internationalisation Process of Firms

Carlos M. Rodriguez
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Strategic Marketing in the Customer Driver Organization

Subramanian Sivaramakrishnan
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