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Simultaneous determination of optimal cultural distance and market potential in international market entry

International Marketing Review (2011) 28 (6): 601–626.

https://doi.org/10.1108/02651331111181439

Published: 01 November 2011

View article titled, Simultaneous determination of optimal cultural distance and market potential in international market entry

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Journal Articles

Distance factors and target market selection: the moderating effect of market potential

Shavin Malhotra, K. Sivakumar, PengCheng Zhu

International Marketing Review (2009) 26 (6): 651–673.

https://doi.org/10.1108/02651330911001332

Published: 30 October 2009

View article titled, Distance factors and target market selection: the moderating effect of market potential

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Journal Articles

International market entry mode strategies of manufacturing firms and service firms: A resource‐based perspective

Ikechi Ekeledo, K. Sivakumar

International Marketing Review (2004) 21 (1): 68–101.

https://doi.org/10.1108/02651330410522943

Published: 01 February 2004

View article titled, International market entry mode strategies of manufacturing firms and service firms: A resource‐based perspective

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Journal Articles

Designing global new product teams: Optimizing the effects of national culture on new product development

K. Sivakumar, Cheryl Nakata

International Marketing Review (2003) 20 (4): 397–445.

https://doi.org/10.1108/02651330310485162

Published: 01 August 2003

View article titled, Designing global new product teams: Optimizing the effects of national culture on new product development

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Journal Articles

Simultaneous determination of entry timing and involvement level: An optimization model for international marketing

K. Sivakumar

International Marketing Review (2002) 19 (1): 21–38.

https://doi.org/10.1108/02651330210419715

Published: 01 February 2002

View article titled, Simultaneous determination of entry timing and involvement level: An optimization model for international marketing

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Journal Articles

Emerging market conditions and their impact on first mover advantages: An integrative review

Cheryl Nakata, K. Sivakumar

International Marketing Review (1997) 14 (6): 461–485.

https://doi.org/10.1108/02651339710192993

Published: 01 December 1997

View article titled, Emerging market conditions and their impact on first mover advantages: An integrative review

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Simultaneous determination of optimal cultural distance and market potential in international market entry

Distance factors and target market selection: the moderating effect of market potential

International market entry mode strategies of manufacturing firms and service firms: A resource‐based perspective

Designing global new product teams: Optimizing the effects of national culture on new product development

Simultaneous determination of entry timing and involvement level: An optimization model for international marketing

Emerging market conditions and their impact on first mover advantages: An integrative review

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Update search

Simultaneous determination of optimal cultural distance and market potential in international market entry

Distance factors and target market selection: the moderating effect of market potential

International market entry mode strategies of manufacturing firms and service firms: A resource‐based perspective

Designing global new product teams: Optimizing the effects of national culture on new product development

Simultaneous determination of entry timing and involvement level: An optimization model for international marketing

Emerging market conditions and their impact on first mover advantages: An integrative review

Email alerts

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