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Volume 21, Issue 3
1 June 2004
International Marketing Review Cover Image for Volume 21, Issue 3
Review Article| June 01 2004

Guest editorial International marketing in the Asia‐Pacific region

;
Paul Chao
College of Business Administration, The University of Northern Iowa, Cedar Falls, Iowa, USA
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;
Saeed Samiee
College of Business Administration, The University of Tulsa, Tulsa, Oklahoma, USA, and
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Leslie S.C. Yip
Department of Management and Marketing, Faculty of Business, The Hong Kong Polytechnic University, Hong Kong, China
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6763
Print ISSN: 0265-1335
© Emerald Group Publishing Limited
2004
International Marketing Review (2004) 21 (3): 243–246.
https://doi.org/10.1108/02651330410539594

Presents and discusses areas for future research into international marketing in the Asia‐Pacific region based on recent trends and gaps in the literature. Continues and develops the themes presented in the first Special Issue on international marketing in the Asia‐Pacific region (International Marketing Review, Vol. 20 No. 5).

Keywords: International marketing, Retailing, Research, Brand image
© Emerald Group Publishing Limited
2004
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