Issues

Guest editorial International marketing in the Asia‐Pacific region

Paul Chao; Saeed Samiee; Leslie S.C. Yip
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International marketing in Southeast Asia: Retailing trends and opportunities in China

Saeed Samiee; Leslie S.C. Yip; Sherriff T.K. Luk
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Identifying export opportunities: the case of Thailand

Ludo Cuyvers
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China's entry to WTO: global marketing issues, impact, and implications for China

James Agarwal; Terry Wu
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Marketing and e‐commerce as tools of development in the Asia‐Pacific region: a dual path

Charles M. Wood
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The marketing strategy‐performance relationship in an export‐driven developing economy: A Korean illustration

Chol Lee; David A. Griffith
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