Issues

VIEWPOINT: The myth of global strategy

Alan M. Rugman
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Perception of export barriers to Mercosur by Brazilian firms

Paulo Azzi da Silva; Angela da Rocha
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The marketing strategies of French and German companies in the UK

Vivienne Topajka Shaw
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Leadership and cooperation in marketing channels: A comparative empirical analysis of the USA, Finland and Poland

Rajiv Mehta; Trina Larsen; Bert Rosenbloom; Jolanta Mazur; Pia Polsa
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International marketing serials: a retrospective

Michael R. Hyman; Zhilin Yang
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Book Review

International Marketing Research

Gregory J. Whitwell
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Global Marketing Management: A European Perspective

Michael McDermott
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