Issues

Gender, management and transition in central and eastern Europe

Standardization/adaptation of international marketing strategy: Necessary conditions for the advancement of knowledge

John K. Ryans, Jr; David A. Griffith; D. Steven White
View articletitled, Standardization/adaptation of international marketing strategy<span class="subtitle-colon">: </span><span class="subtitle">Necessary conditions for the advancement of knowledge</span>
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A comparison of satisfaction outcomes associated with adapted and non‐adapted products: Domestic versus imported washing machines in Turkey

M. Yamin; R. Altunisik
View articletitled, A comparison of satisfaction outcomes associated with adapted and non‐adapted products<span class="subtitle-colon">: </span><span class="subtitle">Domestic versus imported washing machines in Turkey</span>
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On the use of “borrowed” scales in cross‐national research: A cautionary note

Susan P. Douglas; Edwin J. Nijssen
View articletitled, On the use of “borrowed” scales in cross‐national research<span class="subtitle-colon">: </span><span class="subtitle">A cautionary note</span>
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The influence of retail environment on price perceptions: An exploratory study of US and Korean students

Byoungho Jin; Brenda Sternquist
View articletitled, The influence of retail environment on price perceptions<span class="subtitle-colon">: </span><span class="subtitle">An exploratory study of US and Korean students</span>
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Consumer patronage of ethnic portals

Wenyu Dou; Boonghee Yoo; Ma Liangyu
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Book Review

New Directions in International Advertising Research

Marieke de Mooij
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International marketing relationships

Marilyn A. Stone
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