Issues

Book Review

International Marketing: An SME Perspective

Marios Theodosiou
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Providing more or providing less?: Accounting for cultural differences in consumers' preference for variety

Andreas Herrmann; Mark Heitmann
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Leveraging internal competency and managing environmental uncertainty: Propensity to collaborate in international markets

Syed H. Akhter; Fernando Robles
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Understanding international web site usage: A cross‐national study of German, Brazilian, and Taiwanese online consumers

Nitish Singh; Georg Fassott; Mike C.H. Chao; Jonas A. Hoffmann
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SME retailer internationalisation: case study evidence from British retailers

Karise Hutchinson; Barry Quinn; Nicholas Alexander
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Foreign diversification vs concentration strategies and firm performance: Moderating effects of the market, product and firm factors

Francisco J. Mas; Juan L. Nicolau; Felipe Ruiz
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Editorial

Editorial

Robert E. Morgan
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