Issues

Book Review

International Marketing in the Network Economy: A Knowledge‐based Approach

Carlos M. Rodriguez
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Retail internationalisation from emerging markets: case study evidence from Chile

Constanza Bianchi
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Role of satisfaction in an integrative model of brand loyalty: Evidence from China and South Korea

Hong‐Youl Ha; Swinder Janda; Sang‐Kyu Park
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Marketing strategy antecedents of value adding by foreign subsidiaries

Anders Pehrsson
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Capabilities and propensity for cooperative internationalization

César Camisón; Ana Villar
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Brand identity documentation: a cross‐national examination of identity standards manuals

Begoña Jordá‐Albiñana; Olga Ampuero‐Canellas; Natalia Vila; José Ignacio Rojas‐Sola
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Editorial

Editorial

John Cadogan
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