Issues

Special Issue: International Market Selection and Segmentation II. Guest Editors: Nicolas Papadopoulos, Oscar Martn Martn

A dynamic framework for understanding cross‐national segmentation

Hugh M. Cannon; Attila Yaprak
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Location choice and the internationalization sequence: Insights from Indian pharmaceutical companies

Poh‐Lin Yeoh
View articletitled, Location choice and the internationalization sequence<span class="subtitle-colon">: </span><span class="subtitle">Insights from Indian pharmaceutical companies</span>
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Identity, demographics, and consumer behaviors: International market segmentation across product categories

Mark Cleveland; Nicolas Papadopoulos; Michel Laroche
View articletitled, Identity, demographics, and consumer behaviors<span class="subtitle-colon">: </span><span class="subtitle">International market segmentation across product categories</span>
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International market selection and segmentation: a two‐stage model

Charlotte Gaston‐Breton; Oscar Martín Martín
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Guest editorial

International market selection and segmentation: perspectives and challenges

Nicolas Papadopoulos; Oscar Martín Martín
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