Issues

Special Issue: International Market Selection and Segmentation II. Guest Editors: Nicolas Papadopoulos, Oscar Martn Martn

A dynamic framework for understanding cross‐national segmentation

Hugh M. Cannon; Attila Yaprak
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for A dynamic framework for understanding cross‐national segmentation

Location choice and the internationalization sequence: Insights from Indian pharmaceutical companies

Poh‐Lin Yeoh
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Location choice and the internationalization sequence<span class="subtitle-colon">: </span><span class="subtitle">Insights from Indian pharmaceutical companies</span>

Identity, demographics, and consumer behaviors: International market segmentation across product categories

Mark Cleveland; Nicolas Papadopoulos; Michel Laroche
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Identity, demographics, and consumer behaviors<span class="subtitle-colon">: </span><span class="subtitle">International market segmentation across product categories</span>

International market selection and segmentation: a two‐stage model

Charlotte Gaston‐Breton; Oscar Martín Martín
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for International market selection and segmentation: a two‐stage model

Guest editorial

International market selection and segmentation: perspectives and challenges

Nicolas Papadopoulos; Oscar Martín Martín
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for International market selection and segmentation: perspectives and challenges