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Issue
1 January - Volume 5, Issue 1, Pages 7 - 67
1 February - Volume 5, Issue 2, Pages 7 - 71
1 March - Volume 5, Issue 3, Pages 7 - 76
1 April - Volume 5, Issue 4, Pages 7 - 57
Volume 5, Issue 4
1 April 1988
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ISSN
0265-1335
EISSN
1758-6763
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EVALUATING CROSS‐NATIONAL SALES PROMOTION STRATEGY: AN AUDIT APPROACH
Ellen R. Foxman
;
Patriya S. Tansuhaj
;
John K. Wong
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for EVALUATING CROSS‐NATIONAL SALES PROMOTION STRATEGY: AN AUDIT APPROACH
DETERMINANTS OF LDC MANDATED COUNTERTRADE
Sam C. Okoroafo
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for DETERMINANTS OF LDC MANDATED COUNTERTRADE
IDENTIFYING THE GLOBAL PRO‐TRADE CONSUMER
John C. Crawford
;
Barbara C. Garland
;
G. Ganesh
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for IDENTIFYING THE GLOBAL PRO‐TRADE CONSUMER
CONTENT ANALYSIS: AN ANALYTICAL TECHNIQUE FOR INTERNATIONAL MARKETING RESEARCH
David R. Wheeler
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for CONTENT ANALYSIS: AN ANALYTICAL TECHNIQUE FOR INTERNATIONAL MARKETING RESEARCH
WILL AMERICAN EXPORT TRADING COMPANIES REPLACE TRADITIONAL EXPORT MANAGEMENT COMPANIES?
Donald G. Howard
;
James M. Maskulka
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for WILL AMERICAN EXPORT TRADING COMPANIES REPLACE TRADITIONAL EXPORT MANAGEMENT COMPANIES?
EXPORT ACTIVITIES AND PROSPECTS OF HAWAIIAN FIRMS
Ralph C. Hook, Jr.
;
Michael R. Czinkota
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for EXPORT ACTIVITIES AND PROSPECTS OF HAWAIIAN FIRMS
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Drivers of export improvisation: empirical evidence from UK export manufacturers
Unraveling the nexus of corporate political engagement and greenwashing in global markets
Corrigendum: Shaping consumer behaviour in a digital landscape: the impact of technology readiness on the purchase of sustainable IoT products
Environmental activism and sustainable consumption: the mediating roles of materialism and cosmopolitanism in Canada and Spain
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