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Journal Articles

Relationship norms, rewards and consumer-brand bonds: when cultural context and attachment anxiety matter

Open Access
Abbie Iveson, Vasileios Davvetas, Magnus Hultman, Nathaniel Boso
Journal: International Marketing Review
International Marketing Review (2026) 43 (7): 1–24.
https://doi.org/10.1108/IMR-02-2025-0082
Published: 15 December 2025
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Includes: Supplementary data
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