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Journal Articles

Institutions, small local firms’ strategies, and global alliances in sub-Saharan Africa emerging markets

Adesegun Oyedele, Fuat Firat

International Marketing Review (2020) 37 (1): 156–182.

https://doi.org/10.1108/IMR-01-2019-0022

Published: 17 December 2019

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Journal Articles

Institutional interactions and foreign firms’ strategies under tribal rule complexities in emerging markets

Adesegun Oyedele, Fuat Firat

International Marketing Review (2018) 35 (2): 236–257.

https://doi.org/10.1108/IMR-08-2015-0185

Published: 09 April 2018

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Journal Articles

Signals of global advertising appeals in emerging markets

Adesegun Oyedele, Michael S. Minor, Salma Ghanem

International Marketing Review (2009) 26 (4-5): 521–541.

https://doi.org/10.1108/02651330910972011

Published: 17 July 2009

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