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Journal Articles

Product‐country images in the arts: a multi‐country study

Alain d'Astous, Zannie Giraud Voss, François Colbert, Antonella Carù, Marylouise Caldwell, François Courvoisier

International Marketing Review (2008) 25 (4): 379–403.

https://doi.org/10.1108/02651330810887459

Published: 18 July 2008

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Journal Articles

Antecedents, moderators and dimensions of country‐of‐origin evaluations

Sadrudin A. Ahmed, Alain d'Astous

International Marketing Review (2008) 25 (1): 75–106.

https://doi.org/10.1108/02651330810851890

Published: 22 February 2008

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Journal Articles

The impact of technological complexity on consumers’ perceptions of products made in highly and newly industrialised countries

Sadrudin A. Ahmed, Alain d’Astous, Jelloul Eljabri

International Marketing Review (2002) 19 (4): 387–407.

https://doi.org/10.1108/02651330210435681

Published: 01 August 2002

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Journal Articles

The importance of country images in the formation of consumer product perceptions

Alain d’Astous, Sadrudin A. Ahmed

International Marketing Review (1999) 16 (2): 108–126.

https://doi.org/10.1108/02651339910267772

Published: 01 April 1999

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