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Anne M. Lavack
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Journal Articles

Social marketing campaigns aimed at preventing drunk driving: A review and recommendations

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Magdalena Cismaru, Anne M. Lavack, Evan Markewich
Journal: International Marketing Review
International Marketing Review (2009) 26 (3): 292–311.
https://doi.org/10.1108/02651330910960799
Published: 29 May 2009
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Journal Articles

Values and collective self‐esteem as predictors of consumer susceptibility to interpersonal influence among university students

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Fredric Kropp, Anne M. Lavack, David H. Silvera
Journal: International Marketing Review
International Marketing Review (2005) 22 (1): 7–33.
https://doi.org/10.1108/02651330510581154
Published: 01 February 2005
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