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Journal Articles

From purchase to regret: deterring counterfeit consumption through moral emotions and multicultural identity

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Linda Hui Shi, Annie Peng Cui, Stacey Fitzsimmons
Journal: International Marketing Review
International Marketing Review (2025) 42 (1): 149–174.
https://doi.org/10.1108/IMR-02-2024-0055
Published: 21 January 2025
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Journal Articles

Quiet versus loud luxury: the influence of overt and covert narcissism on young Chinese and US luxury consumers' preferences?

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Ling Jiang, Annie Peng Cui, Juan Shan
Journal: International Marketing Review
International Marketing Review (2022) 39 (2): 309–334.
https://doi.org/10.1108/IMR-02-2021-0093
Published: 28 October 2021
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