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Journal Articles

Applying configurational theory to build a typology of ethnocentric consumers

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Sven Feurer, Elisa Baumbach, Arch G. Woodside
Journal: International Marketing Review
International Marketing Review (2016) 33 (3): 351–375.
https://doi.org/10.1108/IMR-03-2014-0075
Published: 09 May 2016
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Journal Articles

SUPPLIER CHOICE STRATEGIES IN INDUSTRIALISED NATIONS

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Arch G Woodside, Elizabeth J Wilson
Journal: International Marketing Review
International Marketing Review (1985) 2 (4): 75–79.
https://doi.org/10.1108/eb008294
Published: 01 April 1985
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