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Journal Articles

Dynamic capabilities research in international marketing: a systematic literature review and direction for future research

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Cagla Dayangan, Bilge Aykol
Journal: International Marketing Review
International Marketing Review (2024) 41 (6): 1618–1672.
https://doi.org/10.1108/IMR-08-2023-0168
Published: 21 November 2024
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Journal Articles

Being creative under the Covid-19 pandemic crisis: the role of effective inter-organizational relationship management

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Leonidas C. Leonidou, Bilge Aykol, Thomas A. Fotiadis, Svetla Marinova, Paul Christodoulides
Journal: International Marketing Review
International Marketing Review (2023) 40 (5): 981–1011.
https://doi.org/10.1108/IMR-01-2022-0016
Published: 15 July 2022
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