Page 1 | Search Results | International Marketing Review

1-8 of 8

Sort by

Sort Order Select

Journal Articles

Mind the gap: identifying the chasm between environmental awareness, attitudes and action in fast fashion consumption

Surat Teerakapibal, Bodo B. Schlegelmilch

International Marketing Review (2025) 42 (1): 103–127.

https://doi.org/10.1108/IMR-05-2024-0151

Published: 26 December 2024

View article titled, Mind the gap: identifying the chasm between environmental awareness, attitudes and action in fast fashion consumption

Add to Citation Manager for Mind the gap: identifying the chasm between environmental awareness, attitudes and action in fast fashion consumption

Includes: Supplementary data

Journal Articles

Employing machine learning for capturing COVID-19 consumer sentiments from six countries: a methodological illustration

Bodo B. Schlegelmilch, Kirti Sharma, Sambbhav Garg

International Marketing Review (2023) 40 (5): 869–893.

https://doi.org/10.1108/IMR-06-2021-0194

Published: 22 February 2022

View article titled, Employing machine learning for capturing COVID-19 consumer sentiments from six countries: a methodological illustration

Add to Citation Manager for Employing machine learning for capturing COVID-19 consumer sentiments from six countries: a methodological illustration

Includes: Supplementary data

Journal Articles

Global-local consumer identities as drivers of global digital brand usage

Katerina Makri, Karolos-Konstantinos Papadas, Bodo B. Schlegelmilch

International Marketing Review (2019) 36 (5): 702–725.

https://doi.org/10.1108/IMR-03-2018-0104

Published: 31 December 2018

View article titled, Global-local consumer identities as drivers of global digital brand usage

Add to Citation Manager for Global-local consumer identities as drivers of global digital brand usage

Journal Articles

Halal endorsements: stirring controversy or gaining new customers?

Bodo B. Schlegelmilch, Mubbsher Munawar Khan, Joe F. Hair

International Marketing Review (2016) 33 (1): 156–174.

https://doi.org/10.1108/IMR-07-2014-0253

Published: 08 February 2016

View article titled, Halal endorsements: stirring controversy or gaining new customers?

Add to Citation Manager for Halal endorsements: stirring controversy or gaining new customers?

Journal Articles

MNEs’ regional headquarters and their CSR agenda in the African context

Verena Gruber, Bodo B. Schlegelmilch

International Marketing Review (2015) 32 (5): 576–602.

https://doi.org/10.1108/IMR-03-2014-0100

Published: 14 September 2015

View article titled, MNEs’ regional headquarters and their CSR agenda in the African context

Add to Citation Manager for MNEs’ regional headquarters and their CSR agenda in the African context

Journal Articles

Psychic distance: a concept past its due date?

Barbara Stöttinger, Bodo B. Schlegelmilch

International Marketing Review (2000) 17 (2): 169–173.

https://doi.org/10.1108/02651330010322723

Published: 01 April 2000

View article titled, Psychic distance: a concept past its due date?

Add to Citation Manager for Psychic distance: a concept past its due date?

Journal Articles

Explaining export development through psychic distance: enlightening or elusive?

Barbara Stöttinger, Bodo B. Schlegelmilch

International Marketing Review (1998) 15 (5): 357–372.

https://doi.org/10.1108/02651339810236353

Published: 01 October 1998

View article titled, Explaining export development through psychic distance: enlightening or elusive?

Add to Citation Manager for Explaining export development through psychic distance: enlightening or elusive?

Journal Articles

Viewpoint: marketing in the information age ‐ can we plan for an unpredictable future?

Bodo B. Schlegelmilch, Rudolf Sinkovics

International Marketing Review (1998) 15 (3): 162–170.

https://doi.org/10.1108/02651339810220990

Published: 01 June 1998

View article titled, Viewpoint: marketing in the information age ‐ can we plan for an unpredictable future?

Add to Citation Manager for Viewpoint: marketing in the information age ‐ can we plan for an unpredictable future?

Update search

NARROW

Format

Journal

Type

Date

Availability

Mind the gap: identifying the chasm between environmental awareness, attitudes and action in fast fashion consumption

Employing machine learning for capturing COVID-19 consumer sentiments from six countries: a methodological illustration

Global-local consumer identities as drivers of global digital brand usage

Halal endorsements: stirring controversy or gaining new customers?

MNEs’ regional headquarters and their CSR agenda in the African context

Psychic distance: a concept past its due date?

Explaining export development through psychic distance: enlightening or elusive?

Viewpoint: marketing in the information age ‐ can we plan for an unpredictable future?

Email alerts