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Journal Articles

Are Christian Arabs' business models different from those of Muslim Arabs?

Ron Berger, Bradley R. Barnes, Liane W.Y. Lee, Matti Rachamim

International Marketing Review (2023) 40 (2): 290–312.

https://doi.org/10.1108/IMR-03-2022-0059

Published: 03 January 2023

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Journal Articles

Guest editorial

Cheng Lu Wang, Dorothy Yen, Bradley R. Barnes

International Marketing Review (2021) 38 (1): 1–5.

https://doi.org/10.1108/IMR-02-2021-384

Published: 28 January 2021

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Journal Articles

The influence of relational capability and marketing capabilities on the export performance of emerging market firms

Thi Song Hanh Pham, Lien Le Monkhouse, Bradley R. Barnes

International Marketing Review (2017) 34 (5): 606–628.

https://doi.org/10.1108/IMR-07-2014-0235

Published: 11 September 2017

View article titled, The influence of relational capability and marketing capabilities on the export performance of emerging market firms

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Journal Articles

Exploring the gap between policy and practice in private branding strategy management in an emerging market

Ram Herstein, Netanel Drori, Ron Berger, Bradley R. Barnes

International Marketing Review (2017) 34 (4): 559–578.

https://doi.org/10.1108/IMR-05-2014-0188

Published: 10 July 2017

View article titled, Exploring the gap between policy and practice in private branding strategy management in an emerging market

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Journal Articles

Brand management and consumer experience in emerging markets: directions for future research

Cheng Lu Wang, Jiaxun He, Bradley R. Barnes

International Marketing Review (2017) 34 (4): 458–462.

https://doi.org/10.1108/IMR-01-2016-0009

Published: 10 July 2017

View article titled, Brand management and consumer experience in emerging markets: directions for future research

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Journal Articles

The influence of face and group orientation on the perception of luxury goods: A four market study of East Asian consumers

Lien Le Monkhouse, Bradley R. Barnes, Ute Stephan

International Marketing Review (2012) 29 (6): 647–672.

https://doi.org/10.1108/02651331211277982

Published: 26 October 2012

View article titled, The influence of face and group orientation on the perception of luxury goods: A four market study of East Asian consumers

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Journal Articles

Assessing the contribution of leading mainstream marketing journals to the international marketing discipline

Leonidas C. Leonidou, Bradley R. Barnes, Stavroula Spyropoulou, Constantine S. Katsikeas

International Marketing Review (2010) 27 (5): 491–518.

https://doi.org/10.1108/02651331011076563

Published: 14 September 2010

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Are Christian Arabs' business models different from those of Muslim Arabs?

Guest editorial

The influence of relational capability and marketing capabilities on the export performance of emerging market firms

Exploring the gap between policy and practice in private branding strategy management in an emerging market

Brand management and consumer experience in emerging markets: directions for future research

The influence of face and group orientation on the perception of luxury goods: A four market study of East Asian consumers

Assessing the contribution of leading mainstream marketing journals to the international marketing discipline

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