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Journal Articles

A multicultural blend: metaphors, cognitive social capital and multiculturalism

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Esi A. Elliot, Yazhen Xiao, Elizabeth Wilson
Journal: International Marketing Review
International Marketing Review (2015) 32 (2): 200–218.
https://doi.org/10.1108/IMR-01-2014-0032
Published: 13 April 2015
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Journal Articles

Service nepotism in the multi-ethnic marketplace: mentalities and motivations

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David Sarpong, Mairi Maclean
Journal: International Marketing Review
International Marketing Review (2015) 32 (2): 160–180.
https://doi.org/10.1108/IMR-01-2014-0030
Published: 13 April 2015
View article titled, Service nepotism in the multi-ethnic marketplace: mentalities and motivations
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Journal Articles

Multicultural marketplaces: New territory for international marketing and consumer research

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Catherine Demangeot, Amanda J. Broderick, C. Samuel Craig
Journal: International Marketing Review
International Marketing Review (2015) 32 (2): 118–140.
https://doi.org/10.1108/IMR-01-2015-0017
Published: 13 April 2015
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Journal Articles

Introduction to the Special Issue

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Catherine Demangeot, Amanda J. Broderick, C. Samuel Craig
Journal: International Marketing Review
International Marketing Review (2015) 32 (2)
https://doi.org/10.1108/IMR-02-2015-0030
Published: 13 April 2015
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Journal Articles

Researching the global marketplace: Susan Douglas’ legacy

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C. Samuel Craig
Journal: International Marketing Review
International Marketing Review (2015) 32 (2)
https://doi.org/10.1108/IMR-01-2015-0016
Published: 13 April 2015
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Journal Articles

Luxury brand markets as confluences of multiple cultural beliefs

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Yuri Seo, Margo Buchanan-Oliver, Angela Gracia B. Cruz
Journal: International Marketing Review
International Marketing Review (2015) 32 (2): 141–159.
https://doi.org/10.1108/IMR-04-2013-0081
Published: 13 April 2015
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Journal Articles

Global cities and cultural experimentation: cosmopolitan-local connections

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Pilar Rojas Gaviria, Julie Emontspool
Journal: International Marketing Review
International Marketing Review (2015) 32 (2): 181–199.
https://doi.org/10.1108/IMR-01-2014-0035
Published: 13 April 2015
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Journal Articles

In search of the good life: Reconstructing the meaning of consumption rituals among international lifestyle migrants

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Tony Garry, C. Michael Hall
Journal: International Marketing Review
International Marketing Review (2015) 32 (2): 219–240.
https://doi.org/10.1108/IMR-12-2013-0285
Published: 13 April 2015
View article titled, In search of the good life: Reconstructing the meaning of consumption rituals among international lifestyle migrants
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Journal Articles

The role of context in assessing international marketing opportunities

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Susan P. Douglas, C. Samuel Craig
Journal: International Marketing Review
International Marketing Review (2011) 28 (2): 150–162.
https://doi.org/10.1108/02651331111122641
Published: 26 April 2011
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Journal Articles

Contextual and cultural factors underlying Americanization

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C. Samuel Craig, Susan P. Douglas, Aronte Bennett
Journal: International Marketing Review
International Marketing Review (2009) 26 (1): 90–109.
https://doi.org/10.1108/02651330910933212
Published: 20 February 2009
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Journal Articles

Beyond national culture: implications of cultural dynamics for consumer research

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C. Samuel Craig, Susan P. Douglas
Journal: International Marketing Review
International Marketing Review (2006) 23 (3): 322–342.
https://doi.org/10.1108/02651330610670479
Published: 01 May 2006
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Journal Articles

Conducting international marketing research in the twenty‐first century

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C. Samuel Craig, Susan P. Douglas
Journal: International Marketing Review
International Marketing Review (2001) 18 (1): 80–90.
https://doi.org/10.1108/02651330110398413
Published: 01 February 2001
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